Fleet Decarbonization Accelerator Recruitment Toolkit

Fall 2024 - Winter 2025

Thank you for helping to get the word out about the Winter 2025 Fleet Decarbonization Accelerator! You can use these social media graphics and sample copy directly, or modify them to create your own. 

If you have any questions, please feel free to reach out to Adam Nashban at adam.nashban@climatesolutions.org.

Key Messages

  • Upgrading to zero-emissions vehicles has many benefits, including lower cost of ownership, helping meet sustainability goals, and better employee and community health.

  • It can be a complicated process to navigate alone—but there’s a proven program that can help break down those barriers.

  • The Fleet Decarbonization Accelerator is a hands-on, cohort-based program that saves PNW businesses time and money while equipping them with the knowledge, tools, and networks to create actionable fleet decarbonization plans.

  • Participating businesses will leave with a fleet decarbonization action plan, a business case for a cost-effective transition, and a network of peers and experts.

  • The program is endorsed by 95% of its graduates, from those with small fleets like the Seattle Aquarium, to larger fleets like McKinstry and Skanska.

  • Any business or nonprofit in Washington or Oregon is encouraged to enroll, whether they have fleets of five vehicles or 5,000+.

  • Applications are open for the Winter 2025 Accelerator cohort:

    • Week of January 13th to week of April 7th

    • Weekly 90-minute online sessions

    • Two-day in-person session in Seattle

    • Up to four participants per business

Calls to action:

Social Media Graphics

Click an individual graphic to download, or click here to download all. We recommend adding descriptive alt text when posting graphics!

Social Media Copy

Promo video

40+ businesses and organizations have learned how to electrify their fleets with the Fleet Decarbonization Accelerator. Hear how they’re already putting their decarbonization plans into action – and how you can join the upcoming 2025 Accelerator cohort

https://www.youtube.com/watch?v=F9RpYnzFzqI

General benefits

LinkedIn, Facebook, & Instagram

The Fleet Decarbonization Accelerator is now accepting applications for its Winter 2025 cohort! Transition your business’s vehicles to zero-emitting with this proven program. 

Accelerator participants…

✅ Save time and money. This actionable program is a fraction of the cost of engaging a consulting firm and takes a fraction of the time needed to navigate resources alone.

✅ Accelerate fleet transition. 90% of Accelerator graduates said they’re further ahead because of this program.

✅ Access industry experts who know the ins and outs, including utilities, government agencies, fleet managers.

✅ Join a network. Participants leave the Accelerator with a network of peers and experts who will continue to support you even after the program itself.

Learn more: breakingbarrierscollaborative.org 

X (Twitter)

The Fleet Decarbonization Accelerator is now accepting applications for its Winter 2025 cohort! Transform your business’s vehicles to zero-emitting with this proven program. Learn more and get in touch: breakingbarrierscollaborative.org

LinkedIn, Facebook, & Instagram

Businesses tap into cost savings by electrifying their fleets—but engaging a consulting firm to support the complex decarbonization process can be expensive, and trying to do it alone is time-consuming.

The Fleet Decarbonization Accelerator is saving PNW businesses time and money by curating trustworthy content and expertise into one low-cost, high-impact program. Applications are now open for the Winter 2025 cohort—learn more: breakingbarrierscollaborative.org

Save time and money

X (Twitter)

PNW businesses seeking a cost-effective way to transition to zero-emissions fleets can join the Fleet Decarbonization Accelerator: a low-cost, high-impact program that curates expert guidance on every aspect of the process. 2025 applications are open now: breakingbarrierscollaborative.org

LinkedIn, Facebook, & Instagram

If you want to electrify your organization’s fleet in the upcoming years, now is the time to start planning—the process can take up to 24 months for utility upgrades alone. 

The Fleet Decarbonization Accelerator helps make it easy. Graduates of the program leave with an actionable decarbonization plan and a network of electrification experts and like-minded peers. Learn more about the Accelerator and how you can enroll in its Winter 2025 cohort: breakingbarrierscollaborative.org 

Complex process made easy

X (Twitter)

Electrifying your business’s fleet takes time—up to 24 months for utility upgrades alone. Now is the time to start planning. Get expert support and make your transition easier with the Fleet Decarbonization Accelerator: breakingbarrierscollaborative.org

LinkedIn, Facebook, & Instagram

You can join the roster of 40+ PNW businesses who have learned how to electrify their fleets with the Fleet Decarbonization Accelerator—from small organizations like the Seattle Aquarium to large enterprises like Boeing, Skanska, and McKinstry.

Through this program, 100+ decision-makers have created plans to electrify their fleets—encompassing over 15,000 vehicles. 

The Fleet Decarbonization Accelerator is here to help make the transition easy. Learn more: breakingbarrierscollaborative.org 

Graduate highlights

X (Twitter)

You can join the roster of 40+ PNW businesses who have learned how to electrify their fleets with the Fleet Decarbonization Accelerator—including Skanska, Boeing, the Port of Seattle, McKinstry, and the Seattle Aquarium. Learn more: breakingbarrierscollaborative.org

LinkedIn, Facebook, & Instagram

By curbing vehicle emissions, businesses can meet their sustainability goals in a sector that contributes 40-45% of all of Oregon and Washington’s greenhouse gas emissions. 

🚗 🔌 Learn how to electrify your business’s vehicles by enrolling in the Fleet Decarbonization Accelerator: a proven cohort program that helps you take action and build a network of like-minded businesses and experts. Find out more: breakingbarrierscollaborative.org

Climate benefits

X (Twitter)

By curbing vehicle emissions, businesses can meet their sustainability goals in a sector that contributes 40-45% of all of OR and WA’s greenhouse gas emissions. 🚗 🔌 Learn how to electrify your business’s fleet at the Fleet Decarbonization Accelerator: breakingbarrierscollaborative.org

Email Copy

Newsletter insert

Is your PNW business looking to transition your fleet away from fossil fuels? Upgrading to zero-emissions vehicles has many benefits – but it can be a complicated process to navigate alone.

The Fleet Decarbonization Accelerator is here to help break down those barriers, with enrollment now open for the Winter 2025 cohort. At the end of this hands-on cohort program, you’ll be equipped with your fleet decarbonization action plan, a business case for a cost-effective transition, and a network of peers and experts to support you and your organization moving forward. Over 40 diverse organizations – including small organizations like the Seattle Aquarium and large corporations like Boeing, McKinstry and Skanska – have made plans to decarbonize their fleets through this program.

Interested? Reach out at breakingbarrierscollaborative.org/contact to learn more.

1:1 outreach note

Hi [name],

I wanted to reach out and let you know about a program that you may be interested in. If [business/organization name] is looking into shifting their fleet to zero-emissions vehicles, you should look into the Breaking Barriers Collaborative’s Fleet Decarbonization Accelerator.

It’s a cohort-based program for businesses and organizations in the Pacific Northwest. The program is designed by fleet decarbonization experts and comes with 1:1 coaching so attendees can leave the program with a complete fleet decarbonization plan and business case. Over 100 decision-makers from a diverse group of organizations have graduated from the program, including small organizations like the Seattle Aquarium to large businesses like Boeing,  McKinstry, Skanska, Seattle Aquarium, Port of Seattle, and a diverse range of other organizations.

Enrollment is currently open for the Winter 2025 cohort, which will hold 90-minute online weekly sessions from the week of January 13 - April 7. If you’re interested to hear more, I’d encourage you to take a look at the website: breakingbarrierscollaborative.org.

The team there always welcomes folks to reach out and have a conversation if you think the program may be a good fit. I’d be happy to connect you to them if you’re interested.

Full email

Subject line: Enroll now: Save time and money electrifying your business’s vehicles

Body copy:

Accelerate your business toward a zero-emissions fleet

Is your PNW business looking to transition your fleet away from fossil fuels? Upgrading to zero-emissions vehicles has many benefits, including lower cost of ownership, helping meet sustainability goals, and better employee and community health. But it can be a complicated process to navigate alone.

The hands-on, cohort-based Fleet Decarbonization Accelerator is here to help break down those barriers. 

When you enroll in the Fleet Decarbonization Accelerator, you enroll in a proven program endorsed by 95% of its graduates, from those with small fleets like the Seattle Aquarium to larger fleets like McKinstry and Skanska. We’ve helped 100+ decision-makers learn and plan to electrify their fleets—encompassing over 15,000 vehicles. 

Enrollment is open for the Winter 2025 Accelerator

In this program, you and your cohort of like-minded businesses will receive hours of 1:1 coaching from fleet decarbonization experts while learning from fleet managers, industry leaders, and policy experts who know the ins and outs of the process and financial incentives.

The Accelerator is designed to equip businesses with everything they need to walk away confident and ready to decarbonize their business’s fleet, from passenger to heavy-duty vehicles. All participants will end the program equipped with a fleet decarbonization action plan, business case, and a network of peers and experts for ongoing support. 

More about this Accelerator:

  • Week of January 13 to week of April 7, 2025

  • Weekly 90-minute online sessions

  • Two-day in-person session in Seattle

  • Up to four participants per business

Interested? Reach out at breakingbarrierscollaborative.org/contact to learn more.

[Button: Get in touch]

Testimonials

“We had some of the bits and pieces, but if I said let’s sit down in January and have a deliverable by May it’s unlikely it would have happened. It’s great to have a weekly destination to attend and do something and keep it top of mind.” – Steve C., Skanska

“The cohort diversity is remarkable. It’s helpful to network with and learn from people going through the same process.”– Carson S., Rain Shadow Consulting

“The program is perfect for us because it takes something that was conceptual and makes it more concrete and actionable.” – Rachel M., Central City Concern

Printable 2-Pager

To promote the Accelerator in person, or to send as an email attachment, use this printable PDF 2-pager.

Slide Deck

To present key information about the Accelerator, use this short slide deck.

Get Updates about the collaborative

Be the first to know about upcoming Accelerator cohorts, new programs, and resources for businesses electrifying their fleets.